Email marketing

Loops vs Brevo vs Kit

Loops, Brevo, Kit side by side: price, free tier, who each one fits and when to skip it.

Item	Loops	Brevo	Kit
What it does	Email for SaaS: product updates, onboarding flows and transactional email in one place.	Email marketing, automations and transactional email in one account, plus SMS and WhatsApp.	Email marketing for creators (formerly ConvertKit), with sequences, automations and digital product sales.
Best for	Best for a SaaS that wants event-based onboarding (signed up, never created a project) without stitching two email tools together.	Best for a SaaS that wants receipts and newsletters in one tool, priced by emails sent rather than by contacts.	Best for a founder who builds an audience with a newsletter before launching and wants up to 10,000 subscribers free.
Skip it if	Skip it if your list is mostly free leads who rarely buy: price grows with subscribed contacts, so a big cold list gets expensive.	Skip it if you want a developer-first API with typed SDKs and React templates: Resend is a smoother fit.	Skip it if you need emails triggered by what users do inside your app: Kit is built for creators, not product events.
Setup	A little code. A day: the domain verifies within hours and the first event-based flow takes an afternoon.	A little code. Newsletters in an afternoon with no code; transactional email waits for support to activate it, then an afternoon of code.	No code. An hour for the first form and email; the domain records verify within a day.
Price	Free, then from $49/month (up to 5k contacts)	Free, then Starter from $9/month for 5k emails	Creator for 5k subscribers: $89/month ($75 billed yearly)
What it costs in practice	A SaaS with 3,000 subscribed users getting onboarding, a monthly update and receipts: Growth at $49/month with unlimited sends. Under 1,000 contacts and 4,000 sends a month, it's $0. Rough estimate.	A SaaS with 2,000 contacts sending 4 newsletters a month (8,000 emails) can't use the 10,000-email tier, which holds 1,500 contacts. It needs the 15,000 tier: $9 + $16 = $25/month. Rough estimate, before logo removal.	A founder with 3,000 subscribers who wants a welcome sequence: Creator at $59/month (or $39 at 1,000). Without automations, the same list stays free up to 10,000. Rough estimate.
Free plan	4,000 sends per 30 days to your first 1,000 contacts, with Loops branding.	300 emails a day, with up to 100,000 contacts stored.	Up to 10,000 subscribers, with unlimited broadcasts and landing pages.
Free tier	1,000 contacts, 4,000 sends/30 days	300 emails/day	10,000 subscribers
Price for 5k contacts	$49/month (Growth)	50k emails: $56/mo; 5k contacts: $32/mo	$89/month (Creator)
Automations	Yes, on every plan including Free	Yes, multi-step workflows	Unlimited visual automations from Creator
Open source	No: no	No: no	No: no
Before you build	The free plan allows 4,000 sends per 30 days, with transactional and marketing counted together, and only to your first 1,000 contacts. Login codes eat into the same limit. Free emails carry a "Powered by Loops" footer; removing it means paying from $49/month. You can't send from a free hosting subdomain like vercel.app or netlify.app; you need a domain where you control DNS. Paid plans are priced by subscribed contacts: Growth at $49/month covers up to 5,000, and each step past that costs more even if you email them rarely. Unsubscribed contacts don't count.	Transactional email needs a separate activation: new accounts get an "SMTP account not yet activated" error until support turns it on. Brevo tests each campaign on a sample first. Hard bounces over 2%, unsubscribes over 1% or complaints over 0.2% suspend the campaign and the account, and a repeat can mean permanent deactivation. Paid plans are priced by emails, but each email tier also caps contacts: Starter with 5,000 emails holds only 500 contacts, and you need the 20,000-email tier to go past 2,500. Starter keeps the Brevo logo in your emails unless you pay $12/month extra; it is included from Standard. The free plan sends 300 emails a day, counting transactional and marketing together.	The free plan has no automations, no email sequences and no rules; they need Creator or Creator Pro. If you downgrade, your automations stop running. Past 10,000 subscribers on the free plan, you must upgrade to keep sending. Billing follows confirmed subscribers and moves you up a tier automatically when you cross it; going back down is manual. Cold subscribers who stopped opening still count toward the bill until you remove them.
Price checked	Checked on Oct 28, 2026 · official pricing	Checked on Oct 28, 2026 · official pricing	Checked on Oct 28, 2026 · official pricing

Prices are read from each official pricing page on the date shown and can change. Always confirm before signing up.

Popular comparisons

Loops vs Brevo vs Mailchimp

Faundr

Picked your tools? Build it with AI, safely.

Faundr keeps your project’s memory, blocks what can’t be undone and tells you if it’s safe to launch, inside Claude Code and Codex.

Get started free