Zenvia
Brazilian customer messaging platform for SMS, official WhatsApp, RCS and email, with prepaid message packages in reais.
- Price
- Packages from R$100/month: SMS R$0.10, WhatsApp template R$0.55; software plans from R$600/month.
- Free plan
- Yes
- Setup
- Needs a developer
- Up and running
- SMS in a day or two; WhatsApp depends on Meta verifying the business and approving templates, so plan 1 to 2 weeks.
What Zenvia is for
Zenvia is a Brazilian company that sends SMS, official WhatsApp, RCS and email for your app, billed in reais. You buy a prepaid message package each month and get local support, instead of dealing with Meta and the carriers yourself.
How it plugs into your product
- 1Sign up on a software plan (Starter is free for 1 user) and pick a monthly message package from R$100.
- 2To turn on WhatsApp, connect your Meta business account; Meta still verifies the business and approves each template.
- 3Send messages through Zenvia's API from your server, or from its panel if no one on the team codes.
- 4Set a webhook so your app receives replies and delivery status.
Does it fit your idea?
It fits if
- A B2B SaaS in Brazil that wants SMS and WhatsApp billed in reais, on a CNPJ contract, with support in Portuguese.
- A product that sends a lot of SMS, like codes for an older audience, where R$0.07 to R$0.10 per SMS beats dollar pricing.
- A team where support people answer WhatsApp and email from Zenvia's panel, without building an inbox.
Look elsewhere if
- You only send a few hundred WhatsApp reminders a month: going straight to Meta costs a fraction of R$0.55 per template.
- You sell mostly outside Brazil: Twilio covers more countries in one account.
- You're still validating the idea and can't commit to a monthly package plus a R$649 activation fee.
What people only find out after building
Read this before you build on it. Each item links to the official page that says so.
Turning on WhatsApp or RCS costs R$649 in the first month on the Starter and Specialist plans, even though the Starter plan itself is free.
Official source: zenvia.comA WhatsApp template costs R$0.47 to R$0.55 depending on the package, while Meta charges R$0.035 for a utility message sent directly.
Official source: zenvia.comThere's no lock-in, but you must cancel at least 20 days before your next invoice is issued, or you pay one more month.
Official source: zenvia.comEven through Zenvia, a new business can only start WhatsApp conversations with 250 people a day until Meta verifies it.
Official source: developers.facebook.com
Price
Packages from R$100/month: SMS R$0.10, WhatsApp template R$0.55; software plans from R$600/month.
The Starter software plan is free for 1 user, but sending needs a message package from R$100/month.
- Price per message
- WhatsApp R$0.55; SMS R$0.10 (R$100 pack)
- Official WhatsApp API
- Yes, official Meta partner
- Channels
- SMS, WhatsApp, RCS, email, Instagram
Checked on Oct 28, 2026 · official pricing
What it costs in practice
SaaS sending 2,000 WhatsApp reminders: the R$1,000 package covers 2,041 templates at R$0.49, so R$1,000/month plus R$649 once to activate WhatsApp. Straight from Meta the same reminders cost about R$70. Estimated.
Estimate from the official price. Check it before you decide.
At a glance
- Free plan: yes
- Open source: no
“Not stated” means the official site doesn’t say.
Alternatives
Compare side by side
WhatsApp Cloud APIMeta's own API for sending and receiving WhatsApp messages from your app, hosted by Meta and billed per delivered message.
TwilioDeveloper API for SMS, WhatsApp, voice and email, with SDKs in every major language.
Z-APIBrazilian REST API that connects a regular WhatsApp number to your app for a flat monthly fee, outside Meta's official API.
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