Product analytics

Plausible vs Google Analytics vs PostHog

Plausible, Google Analytics, PostHog side by side: price, free tier, who each one fits and when to skip it.

Item	Plausible	Google Analytics	PostHog
What it does	Lightweight, cookie-free web analytics hosted in the EU, with a one-page dashboard and open-source code.	Google's free web and app analytics (GA4), with traffic sources, conversions and a native link to Google Ads.	All-in-one product platform: event analytics, session replay, feature flags, experiments, surveys and error tracking.
Best for	Landing page or SaaS site that wants visits and conversions without a cookie banner, since it collects no personal data.	Founder running Google Ads who needs to see which campaign brings sign-ups, at zero cost.	Early-stage SaaS that wants funnels, session replays and feature flags in one tool without paying until 1M events a month.
Skip it if	You need in-app funnels per logged-in user or session replay; it only measures pages and simple events.	You don't want a cookie consent banner on your site, since GA4 uses cookies and LGPD calls for consent before tracking.	You need a simple LGPD-friendly visit counter: session replay and person profiles call for consent and careful masking of personal data.
Setup	A little code. About 10 minutes to paste the script and see the first visits.	A little code. 30 minutes for the tag; numbers can take 24 to 48 hours to settle. Add an afternoon for the consent banner.	A little code. 15 minutes for the snippet; an afternoon to name and send your key events.
Price	From $9/month (10K pageviews)	Free; Analytics 360 price is not public	Pay as you go: $0.00005/event after 1M
What it costs in practice	A SaaS site with 7K pageviews and 2K custom events a month stays in the 10K tier: Starter at $9/month, or about $90/year with 2 months free on yearly billing. Two sites push you to Growth at $14/month. Rough estimate.	Standard GA4 is free at any small-SaaS volume: $0/month. The real cost is the cookie banner and the time to set up events and consent. Analytics 360, the paid version, has no public price.	A SaaS sending 2M events a month, all from logged-in users: the first 1M is free, the next 1M costs 1M × ($0.00005 + $0.000198) ≈ $248/month. Sent as anonymous events, the same volume is about $50. Rough estimate.
Free plan	30-day free trial, no card; Community Edition is free to self-host.	Standard Google Analytics is free.	Every month: 1M events, 5K session replays, 1M flag requests and 100K exceptions.
Free tier	30-day trial; free if self-hosted	Free, no price on the site	1M events/month + 5K replays
First paid plan	Starter: $9/month for 10K pageviews	Analytics 360: not public	Pay as you go, $0.00005/event after 1M
Self-host	Yes, Community Edition (AGPL)	No	Yes, open-source hobby deploy
Open source	Yes: yes	No: no	Yes: yes
Before you build	Custom events count toward your monthly limit just like pageviews, so tracking every click can push you into a higher tier. Over your tier two months in a row, you're asked to upgrade; if you don't within a week, your dashboards are locked until usage drops or you pay more. Strict ad blockers still block the script: Plausible itself expects 5% to 25% of visitors to go uncounted unless you set up a proxy. Funnels and ecommerce revenue are only on Business; Starter covers 1 site and Growth up to 3.	Explorations and funnel reports only see 2 or 14 months of data on the free version; longer retention is only for Analytics 360. Pick 14 months on day one. When a query needs more than 10 million events, GA4 samples: it reads part of the data and scales it up, so the numbers become estimates. Consent mode doesn't come with a banner; you supply one. With the basic setup, visitors who decline aren't counted at all. Today's numbers aren't final: daily data can take 24 to 48 hours to process, so don't judge a launch in its first hours.	Events tied to a logged-in person cost more than anonymous ones: above the free 1M, an identified event adds $0.000198 on top of the $0.00005 base, about 5x the price. When you hit a billing limit, PostHog stops ingesting and the data sent after that is lost for good, not queued. With cookies on logged-out visitors, PostHog itself says you should show a cookie banner; under LGPD plan the consent flow before launch. Ad blockers can block PostHog, so part of your users never shows up; the official fix is a reverse proxy on your own domain. The free plan keeps data for 1 year and allows 1 project; paid keeps 7 years and allows 6.
Price checked	Checked on Oct 28, 2026 · official pricing	Checked on Oct 28, 2026 · official pricing	Checked on Oct 28, 2026 · official pricing

Prices are read from each official pricing page on the date shown and can change. Always confirm before signing up.

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PostHog vs Google Analytics vs Plausible

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