Marketing

Advertising

244 technologies: what each one does, whether it is SaaS or open source, its price range and its website.
  • Microsoft Advertising

    499.2K sitesSaaSPay as you go

    Microsoft Advertising is an online advertising platform developed by Microsoft.

  • Google AdSense

    483.1K sitesSaaS

    Google AdSense is a program run by Google through which website publishers serve advertisements that are targeted to the site content and audience.

  • Google Publisher Tag

    205.7K sites

    Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.

  • Twitter Ads

    194.9K sitesSaaSPay as you go

    Twitter Ads is an advertising platform for Twitter 'microblogging' system.

  • ID5

    139.2K sitesSaaS

    ID5 is a company that offers an identity solution for digital advertising, providing a Universal ID that enables privacy-compliant user recognition and tracking across websites without relying on personal information or third-party cookies.

  • Prebid

    137.5K sitesOpen source

    Prebid is an open-source header bidding wrapper. It forms the core of our Nucleus ad platform, helping maximize revenue and performance for publishers.

  • Criteo

    107.9K sitesSaaSQuote

    Criteo provides personalised retargeting that works with Internet retailers to serve personalised online display advertisements to consumers who have previously visited the advertiser's website.

  • Amazon Advertising

    107.8K sitesSaaSPay as you go

    Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google.

  • AppNexus

    64.7K sitesSaaSQuote

    AppNexus is a cloud-based software platform that enables and optimizes programmatic online advertising.

  • Rubicon Project

    64.1K sitesSaaS

    Rubicon Project is an advertising automation platform enabling publishers to transact advertising brands.

  • 33Across

    61.8K sitesSaaS

    33Across is a technology company focused on solving the challenge of consumer attention for automated advertising.

  • OpenX

    57.8K sitesSaaS

    OpenX is a programmatic advertising technology company.

  • PubMatic

    55K sitesSaaSPay as you go

    PubMatic is a company that develops and implements online advertising software and strategies for the digital publishing and advertising industry.

  • Taboola

    35.8K sitesSaaSPay as you go

    Taboola is a content discovery & native advertising platform for publishers and advertisers.

  • theTradeDesk

    35.2K sitesSaaSPay as you go

    theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.

  • ADFOX

    34.1K sitesSaaS$$ · Subscription

    ADFOX is an advertising management platform for media publishers.

  • LiveIntent

    33.9K sitesSaaSQuote

    LiveIntent is an email ad monetization platform.

  • Reddit Ads

    33.1K sites

    Reddit Ads is an online advertising offering from Reddit.

  • Tapad

    31.2K sitesSaaSQuote

    Tapad is a venture-funded startup company that develops and markets software and services for cross-device advertising and content delivery.

  • Google Ads

    30.3K sitesSaaSPay as you go

    Google Ads is an online advertising platform developed by Google.

  • TripleLift

    30.1K sitesSaaS$ · Subscription

    TripleLift is an advertising technology company providing native programmatic to buyers and sellers.

  • WordAds

    23.5K sitesSaaSFreemium · Pay as you go

    WordAds is an advertising platform run by Automatic that allows bloggers and website owners to place advertisements on their blogs and websites.

  • Yahoo Advertising

    23.4K sites

    Yahoo Advertising includes a comprehensive suite of web, mobile, and video ad products across native, audience, and premium display, which are accessible through a new buying platform.

  • Linkedin Ads

    20.3K sites

    Linkedin Ads is a paid marketing tool that offers access to Linkedin social networks through various sponsored posts and other methods.

  • DoubleClick Campaign Manager (DCM)

    17.8K sites

  • DoubleClick for Publishers (DFP)

    17.7K sitesSaaSFreemium

    DoubleClick for Publishers (DFP) is a hosted ad serving platform that streamlines your ad management.

  • Simpli.fi

    16.4K sites

    Simpli.fi is a programmatic advertising and agency management software.

  • AdRoll

    15.9K sitesSaaS$ · Subscription

    AdRoll is a digital marketing technology platform that specialises in retargeting.

  • Smart Ad Server

    15.6K sitesSaaSPay as you go

    Smart Ad Server is an adserving and RTB platform.

  • Integral Ad Science

    14.6K sitesSaaSQuote

    Integral Ad Science is an American publicly owned technology company that analyses the value of digital advertising placements.

  • Infolinks

    12.8K sitesSaaSPay as you go · Freemium

    Infolinks is an online advertising platform for publishers and advertisers.

  • Mediavine

    10K sites

    Mediavine is a full service ad management platform.

  • FreakOut

    9.8K sitesSaaSQuote

    FreakOut is a marketing technology company with programmatic solutions (DSP,SSP) that delivers in-feed display and video formats across global publishers.

  • Adform

    9.4K sitesSaaSQuote

    Adform is an all-in-one platform for digital advertising.

  • DoubleClick Ad Exchange (AdX)

    9.3K sitesSaaS

    DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.

  • MGID

    9.2K sitesSaaSPay as you go

    MGID is a programmatic advertising platform frequently used by misinformation websites.

  • Outbrain

    8.6K sitesSaaSPay as you go

    Outbrain is a web advertising platform that displays boxes of links, known as chumboxes, to pages within websites.

  • Teads

    7K sites

    Teads is a technology provider that sells ads on publisher websites.

  • AdThrive

    6.2K sitesSaaS

    AdThrive is an online advertising network aka ad provider for bloggers for blog monetisation.

  • TVSquared

    5.8K sitesSaaSQuote

    TVSquared is a cross-platform TV ad measurement, analytics and optimisation platform.

  • Ezoic

    5.6K sitesSaaSFreemium · Subscription · Quote · Pay as you go

    Ezoic is a website optimisation platform for digital publishers and website owners powered by machine learning.

  • TrafficStars

    5.4K sitesSaaSPay as you go

    TrafficStars is a self-served ad network and ad exchange that operates mainly in adult-related verticals.

  • Utiq

    4.9K sites

    Utiq empowers brands and publishers to address audiences through Telco-powered first-party identifier.

  • DTScout

    4.8K sitesSaaSQuote

    DTScout is a marketing data intelligence software.

  • Snap Pixel

    4.6K sitesSaaS

    Snap Pixel is a piece of JavaScript code that helps advertisers measure the cross-device impact of campaigns.

  • AdRiver

    4.4K sitesSaaSPay as you go

    AdRiver is a company which provide internet advertising management and audit software.

  • GumGum

    4.1K sitesSaaS$ · Subscription

    GumGum is a technology and media company specializing in contextual intelligence.

  • Yandex.Direct

    4K sites

    Yandex Direct is the platform designed for sponsored ad management.

Data from the open Wappalyzer database (enthec/webappanalyzer, GPL-3.0), updated every week. Site counts from the HTTP Archive (September 2026). Code tools (frameworks, build, ORMs…) come from a list kept by Faundr.